3 change(s) that move spend, 2 housekeeping change(s), 11 note(s), and 2 change(s) set aside from 15 rule(s), over reports covering 2026-07-03 to 2026-08-31. The changes that move spend stop 347.28 USD a month, 13.8% of the account's pace of 2,518.06 USD a month. Keyword, target, search-term and product-ad figures stop at 2026-08-17, the last day whose orders are complete; campaign figures are read over the last 28 days, 2026-08-04 to 2026-08-31. Every money figure is in USD. Changes come first, the one that removes the most spend at the top.
Each row is one action in the Ads console. "Spend stopped a month" is the spend the change stops, scaled to a month of 30.4 days from the window the row names; inside a campaign with a daily budget, that spend goes to the campaign's other terms. "Spend", "Clicks" and "Orders" are what the term, page, or campaign took over that window; a dash under "Orders" means the rule did not read orders. A negation is not proof the term never converts: it stops spend on a term that took at least the clicks the rule needs with no order. "Checked" is how many terms, pages, or campaigns the rule looked at; each rule reads its own set, so the count differs by rule. A dash means the figure does not apply to the row; 0.00 is a zero.
| Rule | What it found | Spend stopped a month (USD) | Spend (USD) | Clicks | Orders | Window | Checked | |
|---|---|---|---|---|---|---|---|---|
| 1 | C9pause a campaign that sells nothing | Pause Northwind Outdoor — Trail Tent Exact, which took 507 clicks and brought no order. This pause covers the whole subject, so the change rule P7 proposed on it was set aside; that row sits under "changes set aside". campaign · Northwind Outdoor — Trail Tent Exact | 347.28 | 319.86 | 287 | 0 | 2026-08-04 to 2026-08-31 | 10 |
| 2 | C1negate a term that never sold | Negate "waterproof camping tent 4 person" in ad group Discovery — Tent of campaign Northwind Outdoor — Broad Discovery. 33 clicks and 27.06 USD with no order, at least the 15 clicks the rule needs. search term · waterproof camping tent 4 person K4 client-cut ran from 2026-07-20 to 2026-07-26 inside the window, which makes the measures this row reads unreadable. | 17.88 | 27.06 | 33 | 0 | 2026-07-03 to 2026-08-17 | 9 |
| 3 | C2negate a page that never sold | Negate product page B0RIVAL001 in ad group Discovery — Tent of campaign Northwind Outdoor — Broad Discovery. 21 clicks and 14.91 USD with no order, at least the 15 clicks the rule needs. product page · B0RIVAL001 K4 client-cut ran from 2026-07-20 to 2026-07-26 inside the window, which makes the measures this row reads unreadable. | 9.85 | 14.91 | 21 | 0 | 2026-07-03 to 2026-08-17 | 1 |
Read this list once; every row is the same kind of change. Each one changes no spend the account did over the window. A budget cap is checked only on campaigns that never reached their budget, and it holds on a future day that would need more. A cap removes the headroom the campaign had above its best day; before a peak season, read the caps before applying them. the "Spend" column is the campaign's spend over the window, not money the change moves. "Checked" on a cap row counts the enabled campaigns that never reached their budget over the window; the pause rules read every enabled campaign, so their count is higher.
| Rule | What it found | Spend stopped a month (USD) | Spend (USD) | Clicks | Orders | Window | Checked | |
|---|---|---|---|---|---|---|---|---|
| 1 | P4set a budget to what the campaign spends | Set the daily budget of Northwind Outdoor — Headlamp Phrase from 50 to 10.67, the most it spent in one day over the last 28 days. Housekeeping. The campaign never reached its budget over the window, so the cap changes no spend it did. A future day that needs more than the new figure stops there. campaign · Northwind Outdoor — Headlamp Phrase | 0.00 | 202.50 | 306 | — | 2026-08-04 to 2026-08-31 | 1 |
| 2 | P3pause a campaign with no impression | Pause Northwind Outdoor — Dormant Launch, which has taken no impression in the 60 days the reports cover. This pause covers the whole subject, so the pause rule H1 proposed on it was set aside; that row sits under "changes set aside". campaign · Northwind Outdoor — Dormant Launch | 0.00 | 0.00 | 0 | — | 2026-07-03 to 2026-08-31 | 10 |
Each row names the change that stands instead. Nothing here asks for an action.
| Rule | What it found | Spend stopped a month (USD) | Spend (USD) | Clicks | Orders | Window | Checked | |
|---|---|---|---|---|---|---|---|---|
| 1 | P7bidding strategy | Move Northwind Outdoor — Trail Tent Exact to down-only bidding. campaign · Northwind Outdoor — Trail Tent Exact K1 Set aside for "Pause Northwind Outdoor — Trail Tent Exact, which took 507 clicks and brought no order.", which has a known effect. One change per campaign or term stands. | — | 319.86 | 287 | — | 2026-08-04 to 2026-08-31 | 1 |
| 2 | H1a campaign whose keywords and targets take no clicks | Pause Northwind Outdoor — Dormant Launch. Its 5 keywords and targets took no click in the reports, and the campaign took no click over the last 28 days. campaign · Northwind Outdoor — Dormant Launch K1 Set aside for "Pause Northwind Outdoor — Dormant Launch, which has taken no impression in the 60 days the reports cover.", which has a known effect. One change per campaign or term stands. | 0.00 | 0.00 | 0 | — | 2026-08-04 to 2026-08-31 | 10 |
What the audit saw and did not turn into an action. "Spend" is what the term, page, campaign, or account spent over the window, not money at stake. A dash means the figure does not apply to the row.
| Rule | What it found | Spend stopped a month (USD) | Spend (USD) | Clicks | Orders | Window | Checked | |
|---|---|---|---|---|---|---|---|---|
| 1 | C1negate a term that never sold | 2 search terms took clicks with no order here but sold in another ad group or on days too recent for their orders to be final, so no negative is proposed for them. Together they spent 25.29 USD over the window; run the audit again on or after 2026-09-14 to read those days with their orders complete. account · Northwind Outdoor | — | — | — | — | no window | — |
| 2 | F2one regime reading | 1 campaigns have no usage days, so their regime is unknown. account · Northwind Outdoor | — | — | — | — | no window | — |
| 3 | H2a brand term in broad match | No brand terms are set, so brand and generic search terms are not told apart. This version of the plugin has no setting for them; the Membrane job reads them from the account settings. account · Northwind Outdoor | — | — | — | — | no window | — |
| 4 | H4two ad groups on one product and one target key | 2 ad groups hold "exact:insulated water bottle" for B0DEMO0003. A structure candidate. J4 answers it. listing · B0DEMO0003 | — | 584.10 | 733 | — | 2026-07-03 to 2026-08-17 | 3 |
| 5 | H4two ad groups on one product and one target key | 2 ad groups hold "exact:32 oz water bottle" for B0DEMO0003. A structure candidate. J4 answers it. listing · B0DEMO0003 | — | 584.10 | 733 | — | 2026-07-03 to 2026-08-17 | 3 |
| 6 | H4two ad groups on one product and one target key | 2 ad groups hold "phrase:stainless steel bottle" for B0DEMO0003. A structure candidate. J4 answers it. listing · B0DEMO0003 | — | 584.10 | 733 | — | 2026-07-03 to 2026-08-17 | 3 |
| 7 | E3keep one ad group on a keyword | 3 keys are each enabled in two or more ad groups of one listing at different bids, so each listing bids against itself: "insulated water bottle", "32 oz water bottle", "stainless steel bottle". Naming the one to keep needs unit costs. keyword or target · insulated water bottle | — | 306.54 | 417 | — | 2026-07-03 to 2026-08-17 | 54 |
| 8 | H7a negative list that starves the auto | Auto — Tent carries 214 negatives and its impressions are falling. A structure candidate. J4 answers it. ad group · Auto — Tent | — | 250.06 | 294 | — | 2026-07-03 to 2026-08-17 | 2 |
| 9 | P6off-Amazon placements | Off-Amazon placements on Northwind Outdoor — Camp Stove Reach took 123 clicks and 74.58 USD in spend with no order. The spend and clicks here are the placement's, not the whole campaign's. Sponsored Products has no switch for these placements and no negative for them, so the audit can only report them. campaign · Northwind Outdoor — Camp Stove Reach | — | 74.58 | 123 | 0 | 2026-07-03 to 2026-08-17 | 1 |
| 10 | D1discrepancies | Northwind Outdoor — Sleeping Bag Core reads 591 for clicks where the targeting report against advertised-product report grain expected 1008. A discrepancy candidate. J6 answers it. campaign · Northwind Outdoor — Sleeping Bag Core | — | — | — | — | no window | 1 |
| 11 | H6dormant budgets | 2 paused campaigns still carry 450.00 USD a day in budgets; the account spends 82.83 USD a day. A campaign switched back on can spend up to its budget that day. Setting each budget to the lowest Amazon allows, or archiving the campaign, removes that exposure; the findings file lists the campaigns. account · Northwind Outdoor | — | — | — | — | 2026-08-04 to 2026-08-31 | — |
None were supplied, so every figure on this page is spend and clicks. What one unit leaves is never guessed.
Each one read its own set of campaigns, terms, or pages and wrote no row: A1 the share caused by ads, 1 checked; F3 one window and one rate group per keyword or target, 80 checked; F4 one grade scale, 15 checked; K3 declined before, 7 checked; K5 plausibility invariants, 3 checked; K6 grade against reversibility, 3 checked; K8 steps, not jumps, 0 checked; R1 read an intervention, 0 checked.
31 rule(s) need unit costs, and this audit was given none. Run the audit again with --unit-costs <file.csv> (columns asin,contributionPerUnit,source,windowStart,windowEnd) to include them: B1 the bid of a keyword or target; B2 the best bid on the tiers; T1 add a keyword Amazon recommends; T2 harvest a converting term; T3 start advertising a listing; T4 target a converting page; T5 raise the top-of-search adjustment; C3 pause a keyword or target that cannot pay; C4 lower a bid; C7 restart advertising that paid; C8 negate a converting term that costs too much; C10 pause a losing product ad; E2 look at a price above the shelf; E4 pause a loose keyword the exact match beats; E5 advertise the products the ads sell; P1 raise a budget the campaign hits; P2 lower a losing budget; P5 drop a top-of-search adjustment; H3 never advertise a child at or under zero; H5 mixed economics in one ad group; V6 advertised child pays; K2 campaign as a whole; X2 selectors and templates; X1 every test through one validator; X3 an addition the account cannot learn from; O1 campaign decision; O2 account floor; O3 test budget; O4 pause a campaign the plan empties; F1 the baseline; F5 the reconciled waterfall
1 rule(s) need data this connection does not provide. Each one names the input it wanted: E1 repair an ineligible SKU, wanting eligibility
Membrane runs the Amazon Ads job that does this work: https://membrane.agency/amazon?r=plugin-amazon-ads
Attach the findings file the audit wrote. It holds 22 row(s): the 18 on this page and 4 gate record(s), one for each change set aside. Nothing left this computer to produce this page.