Published figure

Polar Analytics: Ecommerce KPIs: The 15 Metrics Every Shopify Brand Must Track in 2026

A blog post on the numbers a Shopify brand should track. We show its rule of thumb for repeat customer rate.

1. 1

   1 · The source

   It gives a rule of thumb, not a measured figure.

   Publisher	Polar Analytics, an ecommerce analytics service
   Appeared in	Polar Analytics blog, David Lopes
   Published	Jun 24, 2026
   Who it covers	No stated group of brands
   Period	No stated period
   Data	No stated data
   Original	polaranalytics.com/post/ecommerce-kpis-shopify ↗
   We last read it	Sep 30, 2026

2. 2

   2 · The figures we use

   One figure, for repeat customer rate.

   Metric	Their figure	Statistic	How theirs differs
   Repeat customer rate	25%–30%	Rule of thumb	A rule of thumb, with no brands or period behind it.

   “25% to 30% is healthy for an established brand, lower for newer stores still front-loading acquisition.”