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Customer story · PhoneSoap

The first fix was live 56 minutes after access was granted.

PhoneSoap — the UV sanitization company with over 3 million units sold — handed Membrane five catalog tasks on a Monday. By Wednesday every one was live or in Amazon’s review queue, and every change arrived in writing with links to prove it.

01 · Who they are
PhoneSoap logo
PhoneSoap
amazon.comUV sanitization
ClientPhoneSoapCategoryUV sanitizationChannelsAmazon US · Shopify DTCEngagedJuly 2026WorkCatalog · listings · experiments
02 · The problem

Five asks, one afternoon.

On the first day, PhoneSoap listed the work: launch the new PhoneSoap Baby listing, rework HomeSoap so the two products stop competing, retitle the catalog with A/B tests on every family, remove a phantom "3‑pack" from the Toothbrush Sanitizer listing, and re‑attach a child ASIN that had come loose from its parent. Access came through Membrane’s standard Amazon authorization plus two scoped Seller Central permissions — with everything else left at "None."

03 · Jobs with Membrane

Week one, day by day.

Dates and times are from the engagement channel. Every change shipped with a written note of what was done and why.

Mon · 3:51 pm

Amazon access granted

The client connected the account through the standard authorization and granted two scoped Seller Central permissions — Manage Your Experiments and the case log. Everything else stayed at "None."

Mon · 4:47 pm

First fix confirmed live — 56 minutes later

The phantom "2‑pack / 3‑pack" overlay was gone from both affected live listings, confirmed with links. The detached child ASIN was re‑attached the same afternoon — plus a second detached child nobody had asked about, found and fixed in the same pass.

Tue

New titles shipped across the catalog

Titles went live for every product family. Inconsistencies in the inputs were caught before publication: missing parent-listing rows, a duplicated line, and titles over Amazon’s 75‑character limit.

Wed

The last of the five asks shipped

The title experiments the client requested were queued for Amazon’s earliest available start date, closing out the Monday list: every one of the five asks was now live or in Amazon’s review queue — two days after handover.

Wed · 31 min

"Is this spike a removal order?" — answered from the ledger

Asked at 3:49 pm whether a warehouse spike meant trouble, Membrane answered at 4:20 pm with the records: no removal order, return rates flat (XL White 12.3% in May, 10.0% in June), the spike was the client’s own automated removals working as configured. Underneath it: about 400 unsellable units accruing storage fees, 93 of them on one SKU the auto‑removal setting missed. The client updated the setting the same afternoon.

Thu

The change log, in writing

A written summary of every change made and every item on the radar — so nothing rested on memory or a chat scroll‑back.

Week 2

Amazon support case run for the client

When Amazon’s catalog blocked the new product’s UPC over a stale ASIN association, Membrane ran the support case — evidence, GS1 documentation, follow‑ups — asking the client only for what no one else could provide.

What runs now.

Catalog management

The catalog is monitored and kept in order as a recurring service — suppressed offers, variation families, titles, images, and A+ content.

Answers from the ledger

Questions about inventory, returns, or fees are answered from the account’s own records — with the numbers to back them.

Held for your say-so

Prices and product claims are held for explicit confirmation before they ship — every action is logged with the reason it was taken.

04 · Impact

What the record shows.

Each figure below is computed from the dated record of the engagement and says what it covers.

56 minaccess granted to first fix livethe phantom "3-pack" removed from a live listing, confirmed with links
15 minmedian reply to a client messageacross every ask and question in the engagement channel, day or night — half were answered faster
31 mininventory question to answer, from the ledger"is this spike a removal order?" — answered with the unit counts and return rates behind it
Every changedelivered in writing, with proofa link to see it live, an explanation of why, and a standing change log — nothing rests on memory
Membrane has been phenomenal. They knocked out in days a list we had been sitting on for months, caught my own errors before they went live, and every change came with a written explanation of what was done and why.
— Dan Barnes, PhoneSoap

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