Marketing metric

Amazon conversion

The units ordered on Amazon for each session on your listings. Amazon calls it unit session percentage.

1. 1

   1 · How we calculate it

   Units ordered divided by sessions, across all child ASINs.

   Amazon conversion=Units ordered÷Sessions

   We divide the units ordered on Amazon by the sessions on your listings, over the last 12 complete months.

   We count every child ASIN, with sessions as Amazon reports them.

2. 2

   2 · Where the data comes from

   It needs one kind of data, from a system you connect.

   Data	From
   Amazon orders and traffic	Amazon Seller Central