Marketing metric

Amazon TACoS

Your Amazon ad spend as a share of all your Amazon sales. TACoS stands for total advertising cost of sale.

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   1 · How we calculate it

   Amazon ad spend divided by Amazon revenue.

   Amazon TACoS=Amazon ad spend÷Amazon revenue

   We divide your Amazon ad spend by your Amazon revenue, over the last 12 complete months.

   ACoS, the advertising cost of sale, divides by the sales your ads get credit for. TACoS divides by all your Amazon sales.

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   2 · Where the data comes from

   It needs 2 kinds of data, each from a system you connect.

   Data	From
   Amazon Ads spend and attributed sales	Amazon Ads
   Amazon orders and traffic	Amazon Seller Central