Brand and product metric

Average order value

What a shopper spends in one order, on average. We count consumer orders on every channel.

1. 1

   1 · How we calculate it

   Consumer revenue divided by the orders behind it.

   Average order value=Consumer revenue÷Orders

   We divide your consumer revenue over the last 12 complete months by the number of orders behind it.

   Consumer revenue covers Amazon, your own site and other marketplaces. Wholesale is left out.

2. 2

   2 · Where the data comes from

   It needs one kind of data, from a system you connect.

   Data	From
   Orders and refunds on every sales channel	Shopify, Amazon Seller Central, TikTok Shop