Finance metric

Contribution margin after payroll

Your contribution margin after marketing, minus payroll as a share of net revenue.

1. 1

   1 · How we calculate it

   Margin after marketing, minus payroll’s share of net revenue.

   Margin after payroll=Margin after marketing−Payroll ÷ net revenue

   We take your contribution margin after marketing. Then we subtract payroll divided by net revenue.

   Both cover the last 12 complete months.

2. 2

   2 · Where the data comes from

   It needs 6 kinds of data, each from a system you connect.

   Data	From
   Orders and refunds on every sales channel	Shopify, Amazon Seller Central, TikTok Shop
   Landed cost per unit	Shopify, QuickBooks, Xero
   Channel fees	Shopify, Amazon Seller Central, TikTok Shop, QuickBooks, Xero
   Fulfillment costs	Amazon Seller Central, QuickBooks, Xero, ShipHero
   Spend on every ad platform	Amazon Ads, Meta Ads, Google Ads
   Payroll	QuickBooks, Xero