Marketing metric

Email list size and growth

How many people agreed to get your marketing emails, and how that number grew over 12 months.

1. 1

   1 · How we calculate it

   Subscribers with marketing consent, and their growth over 12 months.

   We count the email subscribers with marketing consent at the end of the last complete month.

   We also show how that count grew over the last 12 complete months.

2. 2

   2 · Where the data comes from

   It needs one kind of data, from a system you connect.

   Data	From
   Email subscribers	Klaviyo