Operations metric

Fulfillment cost per order

What it costs to get one order to the buyer, for each channel.

1. 1

   1 · How we calculate it

   Fulfillment cost divided by shipped orders, per channel.

   Fulfillment cost per order=Fulfillment cost÷Shipped orders

   We divide your fulfillment cost by your shipped orders over the last complete month, for each channel.

   On Amazon, it’s the FBA fulfillment fees per FBA order. On your own site, it’s the 3PL’s pick, pack and postage per order.

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   2 · Where the data comes from

   It needs one kind of data, from a system you connect.

   Data	From
   Fulfillment costs	Amazon Seller Central, QuickBooks, Xero, ShipHero

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   3 · What we compare it with

   A cost model puts one order at $11 to $18 in 2026.

   $11–$18Modelled range · Eightx

   Eightx built the range from prices for pick and pack, packaging and ground shipping.¹ It runs from a light apparel mailer to fragile homewares.

   Their basis	A model built from prices, not the costs of real brands.
   What it covers	Pick and pack, packaging and outbound ground shipping.
   Your Amazon orders	For them we use the FBA fees, which the model doesn’t price.

   $11–$18 modelled rangeNorthwind Pet Co · $13.40

   $0$25

   Inside their modelled range

   Eightx, Jun 29, 2026 →