Brand and product metric

Revenue

What buyers paid for your products over the last 12 complete months, on every channel. Several other metrics divide by it.

1. 1

   1 · How we calculate it

   Product sales over the last 12 complete months, before refunds.

   We add up what buyers paid for the items at order date, minus the discounts you funded. Refunds stay in.

   Cancelled orders, sales tax and the shipping buyers paid are left out. Every channel you connect counts: Amazon, your own site, other marketplaces and wholesale.

2. 2

   2 · Where the data comes from

   It needs one kind of data, from a system you connect.

   Data	From
   Orders and refunds on every sales channel	Shopify, Amazon Seller Central, TikTok Shop