Brand and product metric

Revenue growth, year on year

How much your revenue grew over the last 12 complete months, against the 12 months before them.

1. 1

   1 · How we calculate it

   The last 12 months’ revenue against the 12 before them.

   Growth=Revenue, last 12 months÷Revenue, the 12 months before−1

   We divide your revenue of the last 12 complete months by your revenue of the 12 months before them. Then we subtract one.

   We compute it only when both periods cover the same channels. A channel you added this year would make the growth look bigger than it is.

2. 2

   2 · Where the data comes from

   It needs one kind of data, from a system you connect.

   Data	From
   Orders and refunds on every sales channel	Shopify, Amazon Seller Central, TikTok Shop