Marketing metric

Site conversion rate

The share of visits to your own site that end in an order. Both numbers come from Google Analytics.

1. 1

   1 · How we calculate it

   Own-site orders divided by own-site sessions.

   Site conversion rate=Orders÷Sessions

   We divide the orders on your own site by its sessions, over the last 12 complete months.

2. 2

   2 · Where the data comes from

   It needs one kind of data, from a system you connect.

   Data	From
   Sessions on your site	Google Analytics

3. 3

   3 · What we compare it with

   The median Shopify conversion is 2.41% to 3.97%, by band of gross merchandise value (GMV).

   Band of GMV	Median
   Under $1M	2.94%
   $1M to $5M	2.41%
   $5M to $20M	2.87%
   $20M to $100M	2.53%
   Over $100M	3.97%

   Polar Analytics publishes medians from more than 4,000 Shopify brands for July 2026, in five bands of GMV.¹ We compare you with the median of your band.

   Their period	One month, July 2026. Ours is the last 12 complete months.
   Their definition	The page doesn’t define its conversion rate. We read it as orders divided by sessions.
   Your band	We place you by your own-site revenue over the last 12 complete months. Their bands are by GMV.
   Who they count	Shopify brands that Polar Analytics tracks.

   2.87% median, $5M to $20MNorthwind Pet Co · 2.1%

   0%4%

   Below the median of its band

   Polar Analytics, Aug 25, 2026 →