Published figure
Eightx: Inventory Days Public DTC 2026: 133-Day Median Across 11 Public Brands
A blog post on how many days of stock public direct-to-consumer brands hold. We compare a brand’s weeks of inventory with its median and spread.
1 · The source
It counts 11 public brands, from their latest yearly filings.
Publisher Eightx, a fractional CFO firm Appeared in Eightx blog Published Apr 30, 2026 Who it covers 11 public direct-to-consumer and consumer-goods brands Period Each brand’s latest fiscal year Data Each brand’s latest 10-K filing with the SEC Original eightx.co/blog/inventory-days-public-dtc-2026 ↗ We last read it Sep 30, 2026 2 · The figures we use
One figure, for weeks of inventory on hand.
Metric Their figure Statistic How theirs differs Weeks of inventory on hand 19.0 weeks; middle half 11.3–24.1 weeks Median and middle half Days at cost from yearly filings, not units over 3 months of sales. Their words “Median days inventory on hand for public DTC and CPG brands in 2026 is 133 days, with the 25th to 75th percentile range running 79 to 169 days across 11 latest 10-K filings.”