Eightx
EightxFractional CFO firm
- 1Inventory Days Public DTC 2026: 133-Day Median Across 11 Public Brands ↗Eightx blog, Apr 30, 2026
Operations metric
How many weeks your stock would last at your recent pace of sales.
Units on hand divided by average weekly units sold.
We divide the units on hand at the latest stock snapshot by the average units sold per week over the last 3 complete months.
Every channel counts, in stock and in sales.
It needs 2 kinds of data, each from a system you connect.
| Data | From |
|---|---|
| Units on hand | Shopify, Amazon Seller Central, ShipHero |
| Orders and refunds on every sales channel | Shopify, Amazon Seller Central, TikTok Shop |
Public direct-to-consumer brands hold a median of 19 weeks.
Eightx counted 133 days of inventory at the median of 11 public brands, and 79 to 169 days for the middle half.1 We divide the days by 7.
| Their basis | They divide inventory at cost by a year’s cost of goods. We divide units on hand by units sold. |
| Their period | Each brand’s latest fiscal year. Ours uses the last 3 complete months of sales. |
| Who they count | 11 public direct-to-consumer and consumer-goods brands. |
Inside their middle half
Every page was read on Sep 30, 2026.