Marketing metric

Blended ROAS

Your revenue divided by all your ad spend. ROAS stands for return on ad spend, and the metric is also called MER, the marketing efficiency ratio.

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   1 · How we calculate it

   Revenue divided by all ad spend, over 12 complete months.

   Blended ROAS=Revenue÷All ad spend

   We divide your revenue over the last 12 complete months by all your ad spend in the same months.

   It needs every ad platform you spend on. While one is missing, the number stays empty, because the missing spend would make it look better than it is.

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   2 · Where the data comes from

   It needs 2 kinds of data, each from a system you connect.

   Data	From
   Orders and refunds on every sales channel	Shopify, Amazon Seller Central, TikTok Shop
   Spend on every ad platform	Amazon Ads, Meta Ads, Google Ads

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   3 · What we compare it with

   The median of 299 direct-to-consumer brands is 4.23×.

   4.23×Median · Common Thread Collective

   Common Thread Collective counted 299 direct-to-consumer brands from January to March 2026.¹ Its formula is the same as ours.

   Their period	One quarter, January to March 2026. Ours is the last 12 complete months.
   Their ad spend	Their list of ad platforms has no Amazon Ads. Ours includes Amazon Ads.
   Their revenue	The report doesn’t say which channels its revenue covers. Ours covers every channel.
   Who they count	Only brands with ad spend on all 90 days of the quarter.

   4.23× medianNorthwind Pet Co · 5.1×

   0×6×

   Above their median

   Common Thread Collective, April 2026 →