Finance metric

Gross margin

The share of your net revenue left after the cost of the goods you sold, over the last 12 complete months.

1. 1

   1 · How we calculate it

   Net revenue minus cost of goods, over net revenue.

   Gross margin=Net revenue − cost of goods÷Net revenue

   We subtract your cost of goods from your net revenue, and divide by net revenue, over the last 12 complete months.

   Net revenue is revenue minus refunds. Cost of goods is units sold times landed unit cost.

2. 2

   2 · Where the data comes from

   It needs 2 kinds of data, each from a system you connect.

   Data	From
   Orders and refunds on every sales channel	Shopify, Amazon Seller Central, TikTok Shop
   Landed cost per unit	Shopify, QuickBooks, Xero